
Welcome...!
I’m Jay — the maker, mum and dreamer behind By Jay.
What started in 2023 as a creative outlet during nap times has grown into a small brand filled with love, nostalgia and a whole lot of embroidery thread. My little boy, Artie, was the spark behind it all — he inspired me to turn my passion for embroidery into something meaningful that other families could treasure too.
Being dyslexic, creativity has always been my language. Stitch by stitch, I found a way to tell stories, celebrate childhood, and create pieces that felt personal and full of character.
Every By Jay design is made with care — from the original Milk Carton Jumper to our evolving range of playful, embroidered keepsakes. Each one is designed to capture those little moments of joy that make childhood so special.
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About us
By Jay is a creative embroidery business specialising in unique, high-quality embroidered pieces for children. Known for my Original Milk Carton Jumpers, each design is thoughtfully crafted with a mix of nostalgia and modern style. From bold statement pieces to delicate detailing, every item is made with care and creativity, bringing personality to your little wardrobe .